Shoes become a part of us over time. As we wear them, the leather molds to our feet, creases form, scuffs appear, and a muted glow begins to emerge. With time, they develop a unique character—rich in depth and personal attachment. Yet many have experienced the disappointment of setting aside a beloved pair that has become too damaged to wear.

【 Brass Shoe Co. 】was founded in 2007 with the goal of helping people continue to enjoy their cherished footwear. We began as a shoe repair workshop, driven by a belief in the value of preservation and longevity. Our name, “Brass,” reflects this ethos—like leather, brass does not rust. It ages, darkens, and takes on a subdued sheen with time.

In 2012, drawing on the knowledge we gained through years of repair and customization, we launched our original brand【 CLINCH BOOTS 】. Both Brass Shoe Co. and CLINCH BOOTS share a common perspective—crafting products through skilled, careful hands so they can be worn and loved for years to come.

CLINCH BOOTS — Aiming for Products That Last 100 Years

Many objects begin with handcraft. Over time, in pursuit of quantity, production becomes mechanized. This has been true for footwear as well. As the industry shifted toward mass production, designs evolved to suit the limitations of machinery. One of the most notable changes is the simplification of lasts—the wooden forms around which shoes are shaped—to ease manufacturing.

CLINCH BOOTS was born from a desire to revisit the era of shoemaking before this shift. We focus on the elements that were lost in the transition to mechanization, preserving them not as nostalgia, but as essential components of what shoes should be. We reinterpret these elements through the lens of modern craftsmanship and carry them forward.

To that end, we sculpt richly contoured lasts and use the hand-sewn welted construction method. This process requires a high level of manual work, which is why every pair is made by a select team of skilled artisans in our own workshop.

Our designs are rooted in timeless style, never straying far from classic principles. Each model is the result of thoughtful combinations of last, material, and pattern. As the shoes are worn, they begin to reflect the lifestyle of their owner, growing with them over time. Through repeated repairs, a pair can be worn for decades—and hopefully, evolve into a product that endures for a hundred years. We craft each pair with this vision in mind, with care and sincerity.

This is a subscription-based service available through BRASS SHOE CO.’s official Instagram account.

We share in-depth and behind-the-scenes content related to our brands—CLINCH BOOTS, BSC UNIFORM, BRUSCHETTA SHOES, The Mail’s Shoe Care Co., Meyer & Welch Ltd., and KNARL DRY GOODS.

Membership Benefits

• Daily behind-the-scenes
updates via Instagram Stories
• Early access to newly released information
• Priority access to custom order opportunities
• Access to a dedicated business calendar (with general and member-only schedules posted in Highlights)
• Priority acceptance for repair requests by mail when available

Through this subscription, Minoru Matsuura, the founder of BRASS SHOE CO., regularly shares his thoughts on craftsmanship—covering the concepts behind our designs and models, daily insights, and visions for the future.

For those who want to understand the depth of our products and the thinking process behind their creation, this subscription offers a unique and valuable perspective.